Mi.Business.Console

for Promomed

Update: 19.08.2025

Last week: 32 week 2025 (04.08.2025 - 10.08.2025)

Last full month: July 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 912	3.1%	14.2%	0.1	18 338 566	2.7%	10.7%	0	2.2%
MoM	35 432	-4.8%	14.0%	0.2	82 298 386	-4.1%	10.7%	0.2	-6.4%
YTD	284 455	22.5%	13.1%	1.6	633 363 624	27.1%	9.8%	0.4	7.8%
MAT	473 674	24.8%	13.2%	2.6	974 052 687	22.1%	9.6%	0.7	0.7%
BRAINMAX
WoW	1 982	5.5%	100.0%	0	6 931 704	5.5%	100.0%	0	5.5%
MoM	8 367	-9.6%	100.0%	0	28 979 330	-8.5%	100.0%	0	-9.6%
YTD	74 737	98.7%	100.0%	0	258 438 529	94.6%	100.0%	0	98.7%
MAT	119 784	99.6%	100.0%	0	412 333 584	94.6%	100.0%	0	99.6%
GOLDLINE PLUS
WoW	12 709	-6.3%	45.2%	-2.2	41 780 670	-8.7%	36.9%	-2.6	-1.7%
MoM	59 170	-11.1%	46.8%	1.5	194 213 502	-9.7%	38.4%	1.6	-13.9%
YTD	502 635	-6.8%	45.8%	0.9	1 624 914 818	-4.4%	37.4%	0.7	-8.6%
MAT	792 229	-6.0%	46.0%	0.6	2 528 315 112	-5.2%	37.6%	-0.3	-7.1%
MIGRENIUM
WoW	7 986	4.9%	0.3%	0	2 831 986	4.3%	0.5%	0	0.0%
MoM	33 596	-4.9%	0.3%	0	11 944 032	-4.5%	0.4%	-0.1	6.0%
YTD	258 647	-31.1%	0.3%	-0.2	91 074 226	-21.7%	0.5%	-0.2	5.4%
MAT	450 886	-26.4%	0.4%	-0.1	156 453 019	-5.5%	0.5%	-0.1	2.1%
MODELAX-N
WoW	24 322	-3.0%	19.0%	-0.3	13 656 023	-2.9%	14.9%	0.8	1.7%
MoM	109 558	-17.1%	18.9%	-4.5	61 104 818	-14.6%	13.7%	-3.1	2.8%
YTD	902 235	-3.5%	20.1%	-2.8	482 632 244	19.9%	14.5%	-0.2	9.8%
MAT	1 430 711	1.9%	20.0%	-1.1	739 311 392	30.8%	14.1%	1	7.7%
REDUXIN
WoW	9 401	3.2%	33.4%	1.6	51 040 628	3.4%	45.0%	2.5	-1.7%
MoM	39 941	-15.6%	31.6%	-0.6	216 342 541	-16.7%	42.8%	-1.6	-13.9%
YTD	347 644	-12.0%	31.7%	-1.2	1 895 295 400	-10.4%	43.7%	-2	-8.6%
MAT	548 022	-8.7%	31.8%	-0.6	2 943 775 147	-6.0%	43.8%	-0.7	-7.1%
REDUXIN FORTE
WoW	2 914	-0.2%	10.4%	0.2	13 578 929	-2.6%	12.0%	0	-1.7%
MoM	13 181	-11.7%	10.4%	0.3	61 917 260	-8.5%	12.2%	0.7	-13.9%
YTD	110 560	4.2%	10.1%	1.2	505 513 994	9.9%	11.6%	1.7	-8.6%
MAT	171 771	3.4%	10.0%	1	767 321 235	8.2%	11.4%	1.3	-7.1%
SALVISAR
WoW	8 767	3.8%	1.3%	0.1	4 747 426	5.0%	1.3%	0.1	-0.1%
MoM	37 734	-12.3%	1.3%	-0.1	20 254 565	-11.7%	1.3%	-0.1	-3.9%
YTD	377 717	18.3%	1.6%	0.3	190 270 593	46.4%	1.6%	0.4	-2.5%
MAT	630 277	25.2%	1.7%	0.4	301 204 661	57.3%	1.6%	0.5	-4.6%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	284 455	22.5%	13.1%	1.6	633 363 624	27.1%	9.8%	0.4	7.8%
BRAINMAX	74 737	98.7%	100.0%	0	258 438 529	94.6%	100.0%	0	98.7%
GOLDLINE PLUS	502 635	-6.8%	45.8%	0.9	1 624 914 818	-4.4%	37.4%	0.7	-8.6%
MIGRENIUM	258 647	-31.1%	0.3%	-0.2	91 074 226	-21.7%	0.5%	-0.2	5.4%
MODELAX-N	902 235	-3.5%	20.1%	-2.8	482 632 244	19.9%	14.5%	-0.2	9.8%
REDUXIN CAPS	347 644	-12.0%	31.7%	-1.2	1 895 295 400	-10.4%	43.7%	-2	-8.6%
REDUXIN FORTE	110 560	4.2%	10.1%	1.2	505 513 994	9.9%	11.6%	1.7	-8.6%
SALVISAR	377 717	18.3%	1.6%	0.3	190 270 593	46.4%	1.6%	0.4	-2.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	473 674	24.8%	13.2%	2.6	974 052 687	22.1%	9.6%	0.7	0.7%
BRAINMAX	119 784	99.6%	100.0%	0	412 333 584	94.6%	100.0%	0	99.6%
GOLDLINE PLUS	792 229	-6.0%	46.0%	0.6	2 528 315 112	-5.2%	37.6%	-0.3	-7.1%
MIGRENIUM	450 886	-26.4%	0.4%	-0.1	156 453 019	-5.5%	0.5%	-0.1	2.1%
MODELAX-N	1 430 711	1.9%	20.0%	-1.1	739 311 392	30.8%	14.1%	1	7.7%
REDUXIN CAPS	548 022	-8.7%	31.8%	-0.6	2 943 775 147	-6.0%	43.8%	-0.7	-7.1%
REDUXIN FORTE	171 771	3.4%	10.0%	1	767 321 235	8.2%	11.4%	1.3	-7.1%
SALVISAR	630 277	25.2%	1.7%	0.4	301 204 661	57.3%	1.6%	0.5	-4.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 912	3.1%	14.2%	0.1	18 338 566	2.7%	10.7%	0	2.2%
BRAINMAX	1 982	5.5%	100.0%	0	6 931 704	5.5%	100.0%	0	5.5%
GOLDLINE PLUS	12 709	-6.3%	45.2%	-2.2	41 780 670	-8.7%	36.9%	-2.6	-1.7%
MIGRENIUM	7 986	4.9%	0.3%	0	2 831 986	4.3%	0.5%	0	0.0%
MODELAX-N	24 322	-3.0%	19.0%	-0.3	13 656 023	-2.9%	14.9%	0.8	1.7%
REDUXIN CAPS	9 401	3.2%	33.4%	1.6	51 040 628	3.4%	45.0%	2.5	-1.7%
REDUXIN FORTE	2 914	-0.2%	10.4%	0.2	13 578 929	-2.6%	12.0%	0	-1.7%
SALVISAR	8 767	3.8%	1.3%	0.1	4 747 426	5.0%	1.3%	0.1	-0.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	35 432	-4.8%	14.0%	0.2	82 298 386	-4.1%	10.7%	0.2	-6.4%
BRAINMAX	8 367	-9.6%	100.0%	0	28 979 330	-8.5%	100.0%	0	-9.6%
GOLDLINE PLUS	59 170	-11.1%	46.8%	1.5	194 213 502	-9.7%	38.4%	1.6	-13.9%
MIGRENIUM	33 596	-4.9%	0.3%	0	11 944 032	-4.5%	0.4%	-0.1	6.0%
MODELAX-N	109 558	-17.1%	18.9%	-4.5	61 104 818	-14.6%	13.7%	-3.1	2.8%
REDUXIN CAPS	39 941	-15.6%	31.6%	-0.6	216 342 541	-16.7%	42.8%	-1.6	-13.9%
REDUXIN FORTE	13 181	-11.7%	10.4%	0.3	61 917 260	-8.5%	12.2%	0.7	-13.9%
SALVISAR	37 734	-12.3%	1.3%	-0.1	20 254 565	-11.7%	1.3%	-0.1	-3.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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